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Business founder and aesthetics leader launches campaign to reduce industry stigma

Amica Aesthetics

What is the connection between business and the aesthetics industry? The answer, Claire Raby.

After racking up an impressive catalogue of experience within the beauty industry, Claire Raby – founder of Amica Aesthetics located in Roundhay, Leeds – has become one of the UK’s leading authorities in aesthetic treatments and training, and for very good reason.

Having worked on an eclectic clientele of ages, skin-types, textures and complexions for almost a decade, Claire’s now making it her mission to change the perception of the industry against those who seek aesthetic treatments and the reasoning behind it.

Claire’s brand, Amica Aesthetics, was formed to provide a safe and trustworthy clinic, filled with highly qualified practitioners with the highest standard of skillset and service.


Knowing first-hand that choosing to undergo aesthetic treatments to reduce or improve skin concerns is not one to be considered lightly, but more often than not it is one that increases a person’s self-esteem.

Claire Raby said, “There are a lot of misconceptions that surround the aesthetics industry which often lead to negativity. But what we do here at Amica makes nothing but a positive impact on our clients. We’re not here to tell people that beauty is a certain look or aesthetic because no two people arrive here looking the same, so we certainly don’t want them to leave our clinic looking the same either!”

She continued, “Beauty is a feeling. I can prove that time and time again as I watch clients, who are all beautiful in their own unique ways, fill up with confidence at our clinic. Beauty is taking care of, and loving yourself. We’re grateful to play just a small part in that for our clients.”

Most of Claire’s patients choose aesthetic treatments like botox and fillers whilst considering factors such as balance, colour, movement, pattern, scale and shape.

As far as advice for those considering aesthetic treatments, Claire said, “it’s really all about personal preference and it’s incredibly important that those seeking treatments do their research first and attend a consultation with an accredited professional.”

Amica Aesthetics Academy, located in North Leeds, has been open since 2021 and in that time has trained over 300 students. The academies in depth training programme, sees students complete their training in small class sizes to ensure attention to detail is maintained and that each student gains the essential, and vast, amount of knowledge necessary to embark upon a career in the aesthetics industry.

It’s this approach to training, and the ongoing student support offered, that has seen the academy receive multiple industry awards and accolades such as being named the top rated training academy in the UK for two consecutive years by the Centre of CPD Excellence.