While advertising spend was down by over 10% across the UK in 2020, it is expected to increase by 20% in 2021 – creating a 30% swing, as brands recognise the importance of getting themselves seen and heard as life returns to some sense of ‘normal’.
The pandemic has been a life-altering experience for many; not just for businesses, but for consumers too. Research carried out by Edison media shows that the probability of consumers trying new brands increases by 75% after a life event, and so now is the best time for brands to maximise their brand presence, reach new audiences and take advantage of this opportunity to grow.
As we hit the one-year landmark since our lives were turned upside down, there are still a number of significant challenges that businesses are left to face.
Based on the response from the voluntary fortnightly business survey, Edison Media have learned that 15% of businesses who have not permanently stopped trading still have very ‘low confidence’ that their business would survive the next three months.
These statistics convey the anxiety and pressure that businesses have been experiencing due to the unknown circumstances COVID has created. Unexpected costs combined with loss of business doesn’t equal an environment for success.
Edison Media have created ‘Bounce Back to Business’ to help businesses benefit most from their budgets, while also gaining media strategy, research focused campaign planning and crucially, an investment match opportunity.
As companies begin to get back on their feet, Edison Media are offering 50% additional investment to businesses embarking on their first ever OOH media campaign.
The Edison Media ‘Bounce Back to Business’ programme also offers free artwork design services, free audience profiling and research, all alongside campaign planning, buying services and post campaign analysis.
As 24% of SMEs have concerns about their ability to retain employees, and 36% expect to postpone growth projects, the Bounce Back programme is designed to increase profits and decrease business anxiety.
Nicola Orrell, managing director of Edison Media said:
“Everyone understands the devastating impact that COVID-19 has had on many businesses. The pandemic has taught us many things, but in business, it has highlighted the importance of pivotal thinking.
We’ve launched ‘Bounce Back to Business’, as not only have we found that right now is the best time to optimise on brand presence, but we’ve also realised that as a team, Edison Media has all of the knowledge and experience to help other businesses get back on their feet too.
We’re all about partnerships and bespoke solutions. We like to see ourselves as an extension of our client teams, so when they grow, we do too. The Bounce Back programme is designed to to increase OOH panels, reach, brand recall and ultimately, convert impressions into sales.”
From start-ups to those simply trying to recuperate, through the ‘Bounce Back to Business’ programme, Edison Media hopes to enable businesses to counteract the impact of COVID-19.