Manchester-based online parking reservation leader, ParkVia, has bolstered its head office marketing team with the addition of three specialist recruits.
Following the announcement of its rebrand in April, ParkVia has appointed its first Head of Marketing to lead the company’s management and delivery of all digital marketing activities, with a strategic focus on spearheading online conversion and customer experience.
Having led numerous teams to ecommerce success, Ben Fox brings extensive digital marketing knowledge from previous senior roles at AO(dot)com, JD Sports and Chinese manufacturing giant, Hisense.
Alongside Ben, the airport parking provider has also recruited Search Engine Optimisation (SEO) Manager, Anita Idisi and Paid Media (PPC) Manager, Chris Morris, to further strengthen and diversify its digital presence.
Anita joins the team from Leeds-based digital marketing agency, Search Laboratory, where she worked within the technical SEO team to deliver campaigns to increase revenue and long-term growth for clients. In her new role at ParkVia, Anita will work collaboratively with the wider team to execute successful SEO strategies across the company’s 43 markets.
As an ecommerce specialist in Paid Media with over 7 years’ experience, Chris will take responsibility for ensuring ParkVia’s online marketing spend has the highest possible ROI, having led similar roles both in-house and agency side for Betterbathrooms and Latitude Digital Marketing.
ParkVia’s newly appointed Head of Marketing, Ben Fox, commented:
“As the European leader in its field, ParkVia has a successfully established itself as an innovator in the travel industry and I’m thrilled to be joining the business at such a pivotal point of expansion.
“Pre-booked parking is enjoying significant growth internationally and it’s great to see a team from the North West leading the way across the globe.”
ParkVia’s Commercial Director, Valentina Moise, said:
“As we grow and continue to respond to the ever-changing market, it was a natural progression to employ specialist marketeers into our growing head office team.
“Ben’s proven commercial success in ecommerce makes him the perfect fit to head up our growing marketing department and together with Anita, Chris and the wider team we’re confident the collective experience we have will contribute significantly to the continued growth of ParkVia.”