On June 15th, Summit is hosting a free webinar on the current state of retail, with actionable advice on how businesses can use their marketing budgets more effectively to win the retail sales battle.
Hosted by Google Premier Partner Summit, the webinar will also feature industry giants Paul Martin, Global Retail Lead & UK Head of Retail at KPMG, and Rob Bennett, Head of Customer Insight and Planning at high street brand Joules. These speakers will be on hand to provide unique insight into the complex state of retail, and discuss their experience of performance marketing from a leading brand perspective.
In 2023, there has been ongoing difficulty for retailers. From energy prices to the cost of living, there has been a steady decrease in customer loyalty as people simply need to find the best way to spend their money and make it last that little bit longer.
Using a multichannel approach and real client case studies, Summit will share its experience to show how combining Paid Search, SEO, Paid Social, and Affiliate Marketing can create a winning strategy for your business and ultimately help you to win the retail battle in the lead up to Christmas.
Speaking of the webinar, Paul Martin, said: “I’m looking forward to discussing the trends that are currently having a huge impact on retail in 2023. The state of the economy, new social trends, and changing technology are constantly impacting the UK economic landscape making it tricky to navigate. In this webinar, we will shed some light on a difficult period for retailers and look ahead to what is coming, allowing them to plan for success.”
Also joining the webinar panel are Martin Corcoran, CEO and owner of Summit, and Adam Preston, Head of SEO at Summit. The webinar will include a general introduction to the topic, ‘the state of the retail environment in H2’, the battles facing clients, an inside perspective from retail brands, and an informal Q&A allowing attendees to ask the industry-leaders any burning questions.
Martin Corcoran, CEO of Summit, said: “At Summit, we are proud to deliver the best results for our clients and we have been retail experts for over 20 years now. It’s a difficult field to navigate at times but our longstanding knowledge allows us to be at the top of our game, year after year. With practical insight, we want to spread our expertise across the industry and hope attendees find it both insightful and genuinely useful for their paid activity going forward.”
With clients including Three, Signet Jewellers, and Ann Summers, Summit, and its technology business Productcaster, Summit is a leader in the performance marketing field, working to deliver the best strategies for clients throughout Europe.
The webinar is taking place on Tuesday June 13th at 11am – 12pm. Register for the Summit webinar here.
