Home Business Services Leeds-based Smoothwall unveils new brand and product suite following a year of...

Leeds-based Smoothwall unveils new brand and product suite following a year of transformation

Smoothwall, Avalon House, Leeds

Smoothwall, a global developer of digital safeguarding solutions for education, has announced today the launch of two brand new solutions and a corporate rebrand.

A pioneer of content-aware web filtering technology supporting over four million users worldwide, Smoothwall has added Smoothwall Classroom Manager and Smoothwall Cloud Filter to its suite of products.

Classroom Manager, the company’s first formal foray into classroom assistance, empowers teachers to monitor and control student devices to help maintain focus and improve learning outcomes in busy digital classrooms, as well as lower their reliance on technical support. The solution allows teachers to manage session times and monitor tabs on current and background screens with the ability to remotely close tabs when necessary. It brings to the market a unique combination of simplicity and cross-platform support – both of which are essential features in today’s schools.

Additionally, Smoothwall continues to develop its pioneering web filter with the launch of Cloud Filter. Schools will be able to deploy web filtering without the need for hardware, allowing them to filter content on all managed devices, on or offsite. Smoothwall is one of the only providers that also gives schools a choice of on-premise, cloud-based or hybrid deployment options to accommodate the requirements of diverse technology environments.


As well as launching Classroom Manager and Cloud Filter, Smoothwall has also unveiled its new corporate rebrand which comprises a top-to-bottom redesign of the company’s identity, website, graphics and communications. Smoothwall’s new brand assets include a logo that contains the company’s ‘Circle of Trust’, a graphic that reflects Smoothwall’s unyielding mission to be the most trustworthy global safeguarding provider.

Today’s announcement is reflective of the business transformation Smoothwall has undergone since former Microsoft and Tesla executive, Georg Ell, joined Smoothwall as Chief Executive Officer last year. 2018 was a year of significant change for the company, which also welcomed the acquisition of monitoring software firm Future Digital, coupled with the goal to become the safeguarding provider of choice in all of its markets.

Following a revenue growth of 20% in 2018, Smoothwall will continue to focus on its innovative technology roadmap that includes new product advancements and enrichment of current solutions, as well as greater customer support and education about the risks and means of protecting students.

“Our customer focus has been at the root of everything we set out to achieve last year and continues to be so this year,” said Ell. “Smoothwall started out at the nexus of the dot-com era as an open source firewall – built by users, for users. In 2019, and staying true to our pioneering roots, we are taking our solutions, our support, and our customer relationships to new heights, to ensure that as our digital world evolves, we keep our customers one step ahead.”