Home Appointments & Contracts New Care appoints Kerry Smith as regional manager

New Care appoints Kerry Smith as regional manager

Kerry Smith, from Lincolnshire, has been appointed by New Care as regional manager.

Responsible for supporting the leading care home operator in the Yorkshire and East Midlands regions, Kerry joins the senior management team and will work with New Care’s individual home managers to maintain the highest operational and quality standards and ensure exceptional person-centred care is delivered to all residents.

She will also play a key role in the commissioning of new homes as the company expands, supporting the opening of new homes in Adel later this month and Guiseley in Leeds early next year.

Highly experienced, Kerry has worked in healthcare for more than 30 years starting out as a student nurse in 1988, working in care homes specifically since 1994 and in the management of care homes since 2006. Prior to joining New Care, she held regional management positions for other care home brands and also worked for a not-for-profit operator.


Having worked with New Care’s chief operating officer Cath Fairhurst and other key members of the management team previously, Kerry already knew a great deal about New Care and was attracted to the company culture and industry reputation for looking after its residents and employees.

She said: “I’m delighted to join New Care and am looking forward to working with like-minded people to deliver personal care that enhances the wellbeing and daily lives of each one of our residents and supporting the management team to ensure our brand values and high standards are maintained as we expand into new geographical areas. It’s such an exciting time for New Care and I am pleased to be a part of it.”

Chief operating officer Cath Fairhurst added: “Kerry is the perfect choice for this role and I’m confident that she will provide an invaluable support as we grow, helping to maintain our high standards and reputation as we expand and ultimately help us achieve outstanding ratings from the CQC and local authorities as we move into new areas. It’s great to have her as part of the team.”

Age 53, Kerry has been a Registered General Nurse since 1991 and holds a BA (Hons) in Dementia Studies. She lives in Lincolnshire and has been married to her retired RAF Squadron Leader husband for 30 years with whom she has two adult sons. When not working, she enjoys running, walking her 18 month old Springer Spaniel and spending time with family and friends.

Part of the McGoff Group, New Care is one of the UK’s leading care home providers with a portfolio of purpose-built ‘new generation’ care centres that is fast gaining an enviable reputation for outstanding care that is second to none.

Send us your news

Add a link to your business