The team at Philosophy PR is putting its weight behind a public relations and communications campaign for a new women-only strength and wellbeing concept.
Founded by passionate personal trainer Chloe Blair, Winners Strength & Wellbeing has launched with its first studio in Cheadle, Greater Manchester, and has ambitious plans to expand across the North West and further afield over the next couple of years.
Philosophy PR is tasked with raising awareness of the studio with potential new women members and highlighting it as a safe and comfortable space to train that promotes positivity, wellbeing, confidence, empowerment, kindness, strength, support and dedication.
The boutique PR agency will be using a mix of media relations, promotions, editorials, taster session experiences, client testimonials and online and actual events (when Covid restrictions are finally eased in the next month or so).
A mix of print, digital and social media will integrated into the campaign which will feature Winners Strength & Wellbeing founder Chloe Blair as spokesperson, fitness expert and women’s advocate using her unique blend of knowledge, enthusiasm and total commitment to supporting and empowering women on their individual fitness and wellbeing journeys.
Chloe, who retrained as a PT less than two years ago and has experienced her own mental and physical struggles, quickly realised that there were relatively few places where women of all ages, sizes, fitness levels and religions could train together comfortably without judgement and a lack of guidance for women in the proper use of weights to promote fitness that is more about the mind that the body.
She said: “Working with Philosophy PR, I want to raise the profile of Winners Strength & Wellbeing and encourage more women to achieve their mental and physical goals. From a standing start, the studio in Cheadle has received strong interest from hundreds of local women and this has reinforced my feeling that there is huge untapped potential to create a new national network of inspirational women’s communities based around studios of this kind across the UK.”
From its offices in Cheadle Hulme and Timperley, Philosophy PR will be supporting Winners Strength & Wellbeing as the concept develops. Commenting on the appointment, Philosophy PR co-founder and director Victoria Maltby said: “Chloe’s passion for supporting and empowering women shines through in everything that she does and we’re delighted to be working with her to promote this new concept.”