B Corp schoolwear supplier’s new brand identity reflects its commitment to people and planet
B Corp schoolwear supplier Rowlinson Knitwear today announces that it has rebranded to One+All, reflecting its commitment to sustainability and taking action for the greater good of everyone.
The Manchester-based company is bringing all its best-of-breed schoolwear brands – Performa, Woodbank and Courtelle – together under one meaningful identity to become One+All Performa, One+All Woodbank and One+All Courtelle.
Now 100 per cent employee-owned and the highest scoring B Corp in the North of England and Scotland, the schoolwear company has moved on from its legacy as a family-owned manufacturer of just knitwear, and this must now be echoed in its brand.
“We’re purpose-led with a strong focus on our business being a collective force for good, so this must be a clear part of our identity,” says Neil Ward, Managing Director of One+All. “Our new brand makes it clear to all our stakeholders that who we are is entwined with how we behave. This is reflected in the way we conform to the highest ethical standards and look after our colleagues, customers, suppliers and the planet at every step of our products’ journey.”
As well as being a B Corporation and employee-owned, One+All is an accredited Living Wage employer, a member of the Greater Manchester Good Employment Charter, a full member of the Ethical Trading initiative and certified CarbonNeutral®.
One+All branding will be introduced from early July across the business. Made-to-order garments will reflect the new branding from September 2021, and all other garments from November 2021.
“We want all our customers to instantly recognise that their schoolwear is from One+All,” says Ward. “We hope rebranding helps our customers to grow their business. Telling the sustainability story behind every One+All garment is a message we believe will be equally welcomed by schools, parents and ultimately, students.”
Donald Moore, Chair of One+All adds, “This rebrand marks the start of another really exciting chapter for our company. It demonstrates that we’re always aiming to do the right thing and that every single one of us counts, but we’ll always be stronger together.”