Sheffield-based insurance broker, Eximia Broking, has celebrated a very strong 12 months by investing in a ‘people-first’ rebrand and creating and launching a new website.
Eximia – which means ‘exceptional’ in Latin – officially launched in early 2024 and is headed up by native Sheffield and insurance industry veterans Matthew Mawson and Steven Burley, both of whom are leading figures in corporate insurance and have family roots in the sector which date back to the 1950s.
The brokerage’s mission statement is one which champions offering hands-on experience and expertise that’s delivered by real people, putting clients first in what the firm believes to be a time of increased automation.
The last year has seen Eximia achieve impressive financial growth of 42%, securing this from several new clients and it has increased its headcount to 11 at its headquarters at Sheffield Business Park.
It’s this growth that led to the firm’s decision to move to become a ‘directly authorised firm’, complete a rebrand and update its website to help double-down on its ‘people-led’ approach to showcase this to new and existing clients.
Eximia Broking’s Managing Director, Matthew Mawson, offered these comments on the business’ success, the its branding updates:
“We’re incredibly proud of all the positive growth we’ve had over the two years, but more so because much of this has come from the simplicity of our team consistently providing high-quality insurance broking services. Over the last year in particular, we’ve also had a significant amount of praise from our clients for the fact that they are spoken to directly by our team and not left in endless AI voice chats or dealt with by answering machines.
“It’s because of our early success that we wanted to make sure that our brand and website properly reflected our people-first approach. So, after working with some external digital experts to help us refine this, we have revamped our copy, brought in more imagery and essentially more people-led content. Now, we feel our online presence demonstrates that we are a knowledgeable and dedicated team of people that work to make clients feel valued and give them the real human interactions they can trust in order to get the service they need and deserve.
“At the same time, we’ve also ensured that the Eximia Broking brand is still familiar to our existing clients and conveys all the messaging they’ve come to know and trust.”
With its headquarters in Sheffield Business Park, Eximia primarily works with businesses within the South Yorkshire area.
However, as part of its development and its continued growth strategy for the next year, it will now provide nationwide commercial insurance broking services and will offer these to more clients including enterprise-level businesses.
