The Fine Bedding company has appointed Cheshire agency Outpost to rebrand it’s printed duvet brand, Night Owl.
Night Owl is a fully washable, printed duvet. Due to the printed cover design, no duvet cover is needed, reducing the time and hassle of having to change your bedding.
The project will be primarily focused on developing the company’s proposition and elevating the visual identity to meet market demand and growing competition as well as appeal to a more mature target audience while maintaining universal appeal. The main challenge will be how to create real desire for the brand, changing the products perceptions from a purely convenience item to something which is stylish and comfortable and the finishing touch to the bed itself.
Outpost Creative Director Chris Wilcock said; “We’re really excited to be working with the team at the Fine bedding Company and helping grow the Night Owl brand. It’s a really exciting product with bags of potential that is already getting market pull so we’re looking forward to working with them to communicate their vision.