York based digital agency Zigzag has been appointed by outdoor brand, The OMM (Original Mountain Marathon), as its strategic partner to help bring the challenger outdoor brand to a global platform with a robust and scalable digital plan.
With experience in managing digital campaigns for global brands the partnership will see Zigzag develop an overarching global strategy as well as an implementable territorial (country specific) strategy. The digital experts will advise all territories and key stakeholders at The OMM on digital promotion and marketing best practices.
Tom Williams of The OMM commented: “Our brand has seen sizeable growth over the past couple years, with both the mountain marathon events as well as our retail offering gaining momentum in the UK’s outdoor community. But while growth is a positive we’ve not had time to really plan how best to nurture the business going forward. We’ve therefore looked towards Zigzag in bringing our teams, globally, up to speed on where we need to be from a digital marketing perspective.
He continued: “Zigzag has already made a positive impact on the business, helping train our global management in each territory to empower a unified digital strategy. We’re looking forward to measuring our progress over the next 12 months.”
Elliot Jones, Founder of Zigzag Digital said: “The OMM is a truly ambitious brand that is unique in its field and we’re excited to be working with them. With huge opportunity to see further growth overseas we are pleased to be supporting the team in elevating their digital market presence on a global scale.”
The OMM is a well-known brand for a number of reasons:
- Its 2-day Mountain event that’s been running since 1968, held in a different region across the UK every year (The OMM is the only civilian event approved by the British Military for training purposes)
- Its branded clothing specifically adapted for its key event
- Zigzag will give digital direction across both arms of the business including updating their technology to be in line with current industry standards
- The OMM also runs a number of alternative outdoor events across the UK as well as in other countries including France and Japan
