Home Appointments & Contracts Trio of appointments at Salford-based virtual PA company

Trio of appointments at Salford-based virtual PA company

Sharon Collier, Mark Lovatt, Helen Davies
Sharon Collier, Mark Lovatt and Helen Davies

Telephone answering service alldayPA has made three senior appointments across its operations, IT and client services departments, as it gears up for expansion.

Two of the appointments are for newly created positions – head of operations and head of IT – which sit under the directors and above the existing management team. It is hoped that such an investment in people and processes will help alldayPA achieve its ambitious growth plans, with the company expected to hit record turnover over the next 12 months.

Helen Davies has been appointed as head of operations at the Salford-based business, bringing over 25 years’ experience in operations and contact centre management. She joins the company from Countrywide Estates, where she was responsible for the operational management of centralised services for over 800 estate agency branches across the UK.

Helen also has vast experience in the financial, retail and public sectors, having held managerial positions at Direct Line, IKEA and the NHS, where she was in charge of the performance management of five contact centres. In her new role, Helen is tasked with overseeing the recruitment of 50 new call centre staff to meet rising demand, while implementing the strategy for day-to-day operational management.

Mark Lovatt has joined the outsourcing specialist as head of IT and will be responsible for further developing the alldayPA app and the company’s VOIP capabilities. Mark previously worked at Unitel One Source, part of communications provider Teleappliant.

Finally, Sharon Collier has been made client services executive. Previously customer service manager at Mercedes Benz, Sharon will manage corporate client relationships, with the aim of strengthening existing ties while building new ones as the company expands.

alldayPA handles calls for over 24,000 small to medium-sized businesses – from law firms and accountants to veterinary practices and e-commerce companies – providing a seamless 24/7/365 service.

Reuben Singh, CEO at alldayPA, said: “We’re really picking up pace in various sectors as more and more businesses realise the financial benefit of outsourcing some or all of their inbound enquiries to a dedicated call handling service. As a result of this the business growing so rapidly, we’ve created new roles that will be essential in helping alldayPA to develop a national footprint.

“We’re excited to be bolstering three vital pillars of our organisation – operations, technology and client relations – with the appointment of such talented, experienced and highly regarded individuals. Helen, Mark and Sharon will no doubt thrive in their new roles and be instrumental in growing the business into the large enterprise we have our sights set on.”

With Reuben having previously been responsible for operations and Helen now taking over this newly created role, he will now focus his efforts on growing the brand in new markets.