Leeds based agency, CreativeRace, has won new work from leading brands Nexus, Eukanuba and Vitality adding to the portfolio of previous high-profile eCRM clients that include Hermes, Halfords, Travelodge and Virgin.
Nexus is the most recent win, with CreativeRace currently in the development phase of a 12-month eCRM programme that aims to target new, and prospect, customers. This began with a strategic data project that spilt the database into target groups, ensuring that email messaging is tailored, and relevant, to each.
David Brennan, CEO at Nexus Vehicle Rental, said: “We commissioned CreativeRace to support our objective of growing our customer base and targeting new prospects as it stood out as one of the most personable and engaging agencies in its sector.
“CreativeRace has since enhanced Nexus’ eCRM system through the implementation of creative campaign concepts over a twelve-month journey and we are looking forward to seeing the results.”
Speaking about the eCRM projects, CreativeRace’s Digital Director, Liisa Suidt, says: “The eCRM projects that we’ve been recently awarded are a credit to the skills of our digital team. We’ve invested in this area throughout 2016, which really bolstered the offering, the success of this demonstrated in the outstanding results already seen this year”.
