Finding effective techniques to market a business will be nothing new for owners of a business and their marketing managers. However, there are a variety of options available today. As a result, those who are asked to look into this task may find themselves questioning which method will be best for the firm concerned — with a budget also surely having to be factored in.
Have you considered using a company vehicle for your latest marketing approach? If you have vehicles on the road often, then using your vehicle to promote your business is an easy way to get brand exposure and spread your business’ message. Whichever way you decide to finance your company vehicles or vans, whether you choose cash purchase, business lease or vehicle rental, most companies will allow you to use vehicle wrapping to promote your business.
Exploring this technique in more detail is Northgate Vehicle Hire, a specialist in long-term van hire who allow vehicle wrapping. Keep reading as they discuss how the white van has evolved over the years to become a part of a business’ brand on the roads – and find advice on the best ways to market your business through your van…
The current state of the white van
The white van used to be the go-to vehicle for many tradesmen and companies. For many years, this was chosen because white was the colour that kept the van cooler for longer – reflecting sunlight rather than absorbing it. For drivers who delivered and transported food produce, fridges were not available in vans at first, so a white van was their only option. However, fast forward to the present day and the typical white van has evolved over time – many companies now choose different coloured vans so that they stand out on the roads and get noticed, or choose to get their ‘white van’ wrapped with company details to spread their company message. A plain white van no longer catches people’s attention, instead a well-designed, colourful and bright vehicle wrap encourages people to engage with your message as their eyes will naturally gravitate towards them.
The benefits of vehicle wrapping explored
Market your business using your company vehicle offers so many advantages, from it being a quick and effective way to spread your business’s message to it being a very affordable marketing technique. It is the opportunity to give a great first impression before people even know who you are. Vehicle wrapping is a cost-effective way to advertise – whilst you will face initial investment costs, the long-term cost of vehicle wrapping is just a fraction of the cost of other marketing methods. It appears to be worth the initial cost too. According to experts, more than 70% of motorists are influenced positively by the products and companies that they see advertised on other vehicles, and 98% of people on the roads said they noticed truck ads. Just one car wrap could generate between 30,000 and 70,000 views per day!
Vehicle wrapping certainly seems to be one of the best marketing techniques available at the moment, especially when you look into the facts and stats related to other methods available. Social media is big right now, yet only 45% of marketers think their Facebook efforts are effective. However, 74% of people do still use Facebook for professional purposes. Additionally, of the extensive online population, 80% of users never click on online banner ads and only 22.87% open marketing emails.
Where to start when vehicle wrapping your van
Eager to give vehicle wrapping a go to market your business? When it comes to designing your vehicle wraps, there are a few tips to keep in mind to ensure you get the very best out of your van marketing – make sure your investment counts and grab the attention of those around you by following these words of advice!
Don’t make spelling and grammatical errors
It is important to get the contents of your vehicle wrapping thoroughly checked before applying it to your company’s vans. Simple spelling and grammar mistakes can be easily avoided if you make sure everything has been looked over by yourself and another set of eyes before completion – mistakes can cost you more money than you might not have in your marketing budget, especially if you are having several or more vans wrapped.
The font and format needs to be clear
Any text used on your vehicle wrapping should be clear to see. Therefore, always select a font and format that can be easily read. Images should also be of a good quality. Remember too that other road users will need to keep their eyes on the road, so keep the information short and sweet, as well as clear so that everyone can read it at a glance, and from a slight distance. Less is often more! Don’t confuse the reader with too much information.
Ensure your logo is present
Don’t forget to have your logo somewhere on your vehicle. Ensure it is big enough so people can recognise it as well, and is imprinted into the minds of those who see it. This helps boost your company’s brand awareness so that people remember who you are and associate your logo with you.
Make space for contact details
It’s all well and good advertising your company to countless people by having a message imprinted on vans that will travel for miles each day. However, people who see your vehicles should be able to know how to get in touch with you to learn more about your firm and its services. If you are providing a service or product that someone is interested in, they need to know how to contact you – make it easy for them. Most people in your audience won’t have the time to go looking for your details.