Home Finance & Investments Video recruitment platform secures £1.3m funding package

Video recruitment platform secures £1.3m funding package

Pictured from left are Sean Clarke of Maven, Shine founder David Copple, the company’s chair Joseph Slavin and Natalia Blagburn of Mercia.

Shine Interview, a video-based recruitment and HR Tech platform, has received a £1.3m funding package to enable it to embark on a programme of growth and relocate to County Durham, creating around 20 new jobs in the area in the next 18 months.

The funding has come from the North East Venture Fund (NEVF), supported by the European Regional Development Fund and managed by Mercia; Mercia’s EIS Funds; and the Finance Durham Fund, managed by Maven Capital Partners, established by Durham County Council and overseen by Business Durham.

Shine’s platform facilitates a remote end-to-end recruitment process through live and pre-recorded video interviewing, alongside a suite of recruitment tools including scheduling, diary management, video CVs and video-based engagement tools.

The business, which is currently based in Sunderland, aims to make the recruitment process easier whilst improving the candidate and client journey, and its platform has been proven to cut the time and cost of hiring by up to 70%. Shine already supports an impressive client list including Royal Navy, RAF, Reed Specialist Recruitment, Capita Resourcing, University of London, Atom Bank and the NHS, and has users in 85 countries.


With the emergency of new hybrid and remote working patterns triggered by the pandemic, it is estimated that up to 40% of the UK’s working population will work this way over the long term, creating a requirement for new tools to facilitate virtual recruitment processes. Rapid increases in user adoption of video technologies, driven not only by the pandemic but also by the growth of personal video streaming within social media and office environments, mean that video interviews are now widely accepted by candidates.

The talent management and recruitment software market is well established within the UK, with an estimated market size of £11bn. Within this, one of the fastest growing markets is the talent assessment and hiring software market, with estimates showing a pathway to a £5bn market size over the next three years.

Ian Wilson, Fund Principal at Mercia said: “We’re delighted to further support Shine after making our first investment in 2018 and we are pleased to bring the Finance Durham Fund into the syndicate. It’s an exciting time for the business as clients look to integrate technology solutions into their hiring plans. We believe the company is well placed to build upon its network of enterprise partners with future growth.”

David Nixon, Senior Investment Manager at Maven, said: “Shine has carved out a solid niche in the marketplace with a well-defined position. The business has enjoyed strong growth and is well placed to scale its technology and grow its team following its relocation to County Durham. David and the team have built an impressive business and it’s great to work with the North East Fund to provide a finance package that supports the company’s ambitious expansion plans.”

David Copple, Founder of Shine, said: “The recruitment landscape has changed over the last two years with the war for talent intensifying and hybrid and remote working becoming the norm. As a result, demand for our video-based tools has soared and this investment will allow us to accelerate our growth plans significantly whilst bringing further innovations to our already world-class platform. I’m hugely excited by this next stage of our journey.”

Cllr James Rowlandson, Portfolio holder for resources, investment and assets at Durham County Council, said: “We are delighted to have been able to invest in Shine through Finance Durham, and also to assist the company to move to County Durham. It’s fantastic to support this innovative business as it grows into this expanding area of recruitment. We encourage more businesses to follow suit and access the funding opportunities we have available through our Business Durham team to create more and better jobs and contribute towards a strong competitive economy for the future.”

The transaction comprises a £500,000 investment from the North East Venture Fund (NEVF), supported by the European Regional Development Fund and managed by Mercia; £300,000 from Mercia’s EIS Funds; and a £500,000 investment from the Finance Durham Fund, managed by Maven Capital Partners, established by Durham County Council and overseen by Business Durham.

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