Warrington-based lighting manufacturer 4lite has announced its second, and largest, multi-channel media campaign to date, as it looks to raise awareness across both trade and consumer audiences.
Launching in October the campaign, which follows a successful Spring campaign, will incorporate 30 second TV ads across high-profile Sky channels and a range of YouTube adverts targeting sport, technology and news channels.
The peak season campaign, which is targeting a tech savvy consumer audience and trade, focusses on 4lite’s smart lighting products and features a conductor who brings his home to life with a symphony of light as he conducts hundreds of smart light fittings in time to a music track. The ad was created by London-based agency Toast and media buying is being managed by Manchester-based Regital and Running Total.
Expected to reach four million viewers the ad will run for six weeks from October 15th across channels including Sky Sports, Sky Sports News, Premier League, BT Sport, Comedy and Central. The YouTube will feature 12 and six second versions of the adverts.
Jane Rylands, Head of Marketing for 4lite, said: “As demand for smart home appliances and products grows, smart lighting is moving up the agenda for consumers, and likewise for electricians and installers. This campaign, coupled with our increasing retail presence including a national rollout with Wickes, will help to raise the awareness of 4lite’s smart lighting products and their capabilities, amongst our key trade and consumer audiences.”