Engagement agency secures retained PR account for the marketing technology platform
Big Brand Ideas has been appointed by call intelligence platform, Response Tap, to handle its UK and US PR account following a three-way pitch.
With offices in Manchester and New York, ResponseTap is a pioneer in call tracking technology, for digital marketing, PPC, search agencies and in-house marketeers. Its product closes a crucial reporting gap in any company’s marketing analytics. ResponseTap works with some of the UK’s largest brands including Aviva, Virgin Money, Hiscox, Wickes and WhatCar?
Nick Ashmore, Vice President of Marketing at ResponseTap said: “We are delighted to be working with Big Brand Ideas and excited by the prospect of how we can enhance our media relations, supported by content creation, in the months to come.
“Throughout the pitching process, we were impressed by the broad capabilities of the team, comprising of talent hailing from large network agencies, yet retaining a boutique ethos – meaning we get the best of both worlds. And access to some of the brightest creative talent in the UK through BBI’s content arm Trunk is a real bonus for ResponseTap, as we strive to challenge B2B PR conventions.”
Anna Thomas, PR director at Big Brand Ideas, said: “ResponseTap’s ethos is to be disruptive and to focus its communications on making impactful noise, so we’re excited to be a part of this.
“It is one step ahead in its technology, even more so with the recent launch of its new feature Smart Match, and has celebrated exciting milestones recently including a £3.5 million investment and the opening of a New York office. With a refreshed PR strategy and some exciting creative campaigns already planned, we’re ready to add to its success.”
Big Brand Ideas will manage all the company’s media relations in both the UK and the US. It will also work closely with the in-house content and marketing team to develop additional targeted creative campaigns.