Home Business Awards & Achievements Bolton’s Cosatto Announce Partnership with University of Sussex Baby Lab

Bolton’s Cosatto Announce Partnership with University of Sussex Baby Lab

Bolton's Cosatto Announce Partnership with University of Sussex Baby Lab
The Cosatto Team pictured at Kind Und Jungden in Cologne where they officially launched the brands new scientific platform

Cosatto has signed a formal partnership with the Sussex BabyLab at the University of Sussex, to supportthe design and creation of new products with scientifically-tested baby benefits.

Renowned for their bold, bright contemporary designs, the Bolton-based company has identified strong consumer interest in prams, travel systems and strollers that stimulate thought and cognitive processes in new-born babies.

The Sussex BabyLab is a world-leader in infant cognitive psychology, especially in the field of how babies see colour.

The collaboration will underpin Cosatto’s new communications platform ‘Clever Stuff, Happy Babies’ and will see the brand draw upon the expertise of a team of Scientific Advisors to inform the design process and share new insights on the subject of baby science in consumer media.


Cosatto has used baby science to inform its design approach for the last four years, and now believes that with the knowledge of the experts at the Sussex Baby Lab, it can take its products to the next level with proven and tested baby benefits.

Andrew Kluge, CEO said;

“Cosatto is famous for colour and contemporary designs. What a lot of people don’t realise is that, beyond the styles and fashions of the day, there are sound scientific grounds underpinning our design philosophy. We believe that a stimulated baby quickly learns the skills to engage with the outside world. Customers often send us feedback about their babies interacting with our patterns, and following a major strategic review this year, we want to further sharpen our focus on baby science to give mums a key reason why Cosatto is better for your baby.”

The Sussex Baby Lab is the Cosatto Official Science Partner and will allow the brand to tap into the mysterious world of baby psychology through their team of leading academics and scientists to investigate how babies see, think and learn.On this industry-first partnership, Lab head, Professor Anna Franklin, commented;

“Babies from a very young age have visual preferences, likes and dislikes, favourite shapes and colours. Clever design could potentially grab their interest, stimulate them, and even soothe or comfort them.The Sussex Baby Lab partnership withCosattooffers a great platform for converting our scientific expertise into real-world benefits for parents and babies