Creative branding agency, Music, is proud to reveal the new brand they have created for project managers, Buro Four. The Music team worked closely with the Buro Four team – consulting with employees in their organization alongside current and potential clients to reflect their mission, values and an over-arching vision – culminating in a new visual identity that has been rolled out across the business.
Working largely in construction, Buro Four operate in a sector that is traditional and restrained when it comes to branding and design – and it’s also one that is focused around rigorous, almost scientific processes. Music’s big idea for the brand is ‘The Art of Transformation’ – a 21st Century approach that positions Buro Four’s offer as a blend of professional discipline, creative thinking and personal relationships.
Music have created a brand book and book that will enable the updated vision and values of Buro Four to be rolled out throughout the business, from wayfinding to business cards, presentations to tone of voice.
Music, Creative Director, Adam Rix said; “It’s been a great experience to work with Buro Four – they’re a company that really value their people and it was a real testament to the business that they wanted us to talk to every single employee. This allowed us to get to the heart of the business and position them in a way that is authentic and will help them achieve their ambitions. It’s great to see the difference the visual identity has already made – it’s a true visual articulation of the strategy work we’ve done and it really stands out in the sector.”
Buro Four, Chairman, Iain Roberts said; “We love our new brand identity – it reflects the passion that runs throughout the business. It was great to establish our brand personality, one that reflects our ambition, while maintaining true to our ethos. Thanks to the Music team for delivering our vibrant brand and brand guideline book that will enable an entire rebrand.”
