Manchester-based web, brand and marketing agency, Cube3, has welcomed both Madame Tussauds Blackpool and Sea Life Blackpool, part of the UK attractions giant, Merlin Entertainments, to its client roster.
The agency will be responsible for creating and managing both brands’ digital strategies for the next 12 months. The new appointment will leverage Cube3’s specialist teams, including social, content and paid media to deliver engaging multi-channel campaigns.
This comes a year after Cube3 won a contract with The Blackpool Tower and The Blackpool Tower Dungeon.
“It is an exciting time at Sea Life and Madame Tussauds Blackpool as we focus on growing our digital capabilities and making it an integral part of our marketing strategy.
“We were looking for an agency to help us to stand out in a competitive marketplace with fun and engaging creative concepts that really capture the essence of our attractions. Cube3 did this and more!
“Having worked with the agency before on The Blackpool Tower and The Blackpool Tower Dungeon and being thrilled with the work that they produced, we can’t wait to see what’s in store for this latest project,” explained Louise Forder, Senior Marketing Manager at Merlin Entertainments.
Mark Bailey, Cube3 Managing Director, added, “Working with the team at Blackpool for over a year now, we’ve developed a strong partnership based on shared goals. We are now looking forward to working closely with them again on new projects to help them to realise their digital aspirations.
“The win also bolsters our position as marketing experts within the leisure and hospitality industry, of which our clients include Gusto Restaurants, Boutique Hotels Group and G.A. Group.”