An international legal event challenging working practices among lawyers and law firms is to be promoted by a leading Newcastle PR consultancy.
TOLES Legal, the organiser behind The Legal English Event, has appointed MHW PR to publicise the high-profile event being held at The Law Society, London, on November 1-2.
This event is the first of its kind anywhere in the world, focussing on the legal, language and tech skills that international commercial lawyers will need in the next decade. The event is tailored to international law firms, international law students whose first language isn’t English, universities and large corporates who work at a global level.
During this unique two-day event there will be four keynote presentations, which will include ‘legal rebel’ and international speaker Ken Adams who campaigns for clearer commercial contracts; along with law tech specialist Alex Hamilton who will highlight the combined threat and opportunity posed by technology in the legal sector.
In addition, the organisers, Catherine Mason and Natalie Canham of TOLES, will launch their latest book, Advanced Legal English. This is a practical and useful book for international commercial lawyers and has their English requirements in the workplace as its absolute priority.
The specialist Newcastle business-to-business PR consultancy will undertake a media relations campaign, offline and online, while also coordinating social media activity and email newsletters. MHW PR is also tasked with raising the general profile of TOLES Legal to a national and international audience.
The communications campaign is being led by PR director Wayne Halton and senior account manager Jez Davison. They combine specialist media skills with an understanding of the legal and education sectors.
Jez Davison said: “This is an exciting project that throws up many challenging issues in the legal sector – from work focussed legal English, language that’s current and practical, to the disruptive influence of technology in the sector.
“TOLES Legal prepares international legal students in practical legal English and the Legal English Event embraces and showcases other disruptive forces impacting on the legal sector.”