A free in-person event is promising to arm homes and gardens retailers with the insights and knowledge that they need to maximise their digital marketing efforts in 2024.
Decoding Digital: Efficiency & Effectiveness in Home & Garden Marketing – is being hosted by sector-specific digital marketing experts Door4 on Thursday 22nd February at Brockholes Nature Reserve near Preston (just off junction 31 of the M6). Register to secure your space on the events tab of Door4’s website.
The event comes at a key time for homes and gardens retailers as industry experts IPA Bellwether predict that despite the current economic uncertainty, UK marketing budgets as a whole are set to increase in 2024 as brands look to remain active in the hope of a return to consumer confidence in the latter stages of the year.
But with increased spend comes increased competition. Brands looking to drive sales in the homes and gardens sector are not only competing against other retailers who are also upping their marketing activity; in 2024 ensuring the effectiveness of every pound spent on advertising and promotion within the heavily competitive furnishings and décor markets is a must.
“This interactive and hands-on event has been tailored specifically to help homes and gardens retailers navigate the digital landscape in these uncertain economic times, says Sean Dwyer, director at Door4 who will be speaking at the event.
“Spend may be predicted to be up in 2024 but in this crowded digital marketplace maximising return on investment is crucial – we will give retailers the insights they need to succeed.
“Attendees will learn how to stay ahead of the curve with innovative online strategies that can easily adapt to fluctuating consumer spending habits as economic forecasts evolve.
“We will also take a deep dive into how brands can develop messaging that resonates most with their audiences. We will focus on how to choose the most effective media channels and showcase the essentials needed to create distinctive brands that stand out.
“Our events are fun and interactive – there will be lots of opportunity for participation and a great chance to network with your peers. The event kicks off at 9am with a free hot breakfast, the presentation will begin at 9:30am.”