Fellowes Brands, the US-owned manufacturer and supplier of innovative workplace solutions has appointed Leeds based B2B integrated marketing specialist Fox Agency to deliver campaigns across multiple product categories in several European markets.
Fox Agency will create and deliver selected campaigns, encompassing market research and insight, proposition and creative development, copy and content for digital activity, photography, and in-flight and on-site airport advertising. As part of the brief, Fox will also create a suite of brand collateral for Fellowes product categories including workplace wellbeing, office ergonomics and workplace security solutions.
Headquartered in the US and founded in 1917, Fellowes employs over 1,800 people around the globe, with an annual revenue of over $500million. Fellowes supplies a range of innovative workplace solutions including sit-stand desks, privacy filters and ergonomic chairs. It also produces the Fellowes’ Bankers Box brand of storage solutions and office machines such as shredders and air purifiers.
Julia Dettler, European Marketing Communications Manager at Fellowes, said:
“We chose Fox Agency due to their B2B focus and experience working with innovative workplace solutions brands such as Brother. We were impressed by their creativity – both visually and through proposition and messaging. Fox’s B2B marketing credentials and expertise certainly matches our ambitions and we’re looking forward to working together to achieve great success!”
Nelson McConnell, Director at Fox Agency, said:
“Fellowes is a great global brand and an excellent fit for our B2B expertise and experience across their key markets. We were inspired by their ambition and product innovation – especially in the world of workplace wellbeing. It’s a pleasure to work with the Fellowes team and we’re excited about creating new opportunities, together.”