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Greenwood Retail toasts landmark 1,000th Sales Event

Bernard Eaton and Adam Tomlin celebrate the end of the sales event, which was Greenwood Retail’s 1,000th

Greenwood Retail Limited, Britain’s leading experts in organising high-profile sales events for quality independent retailers, have celebrated their 1,000th Greenwood sale.

The specialist sales promotion company’s landmark event took place at independent bed retailer Jones & Tomlin, in Worthing.

Bernard Eaton, Founder and Managing Director of Greenwood Retail, said: “When I first launched Greenwood Retail back in 2002 I wanted to create the most powerful and successful sales promotions for independent retailers, the likes of which had never been seen before.

“Now, almost 18 years on, we are delighted to have reached this substantial milestone and to have worked alongside so many talented people. It is fitting and most appropriate that our 1,000th event should happen while working for such a fine company of talented people such as Jones & Tomlin.”

Having planned and coordinated more sales events in the UK and Ireland than any other sales company, Greenwood Retail is a true British success story.

Working with quality retailers of furniture and furnishings, homewares, garden products, fashion, giftware and jewellery, no other company is more experienced in this market or better qualified to advise the quality independent retailer about sales success than Greenwood.

Founder Bernard already had a rich history in retail when he was inspired by headline-grabbing American sales. After researching the industry, and working with various different consultants from the US and UK, he devised his own technique tailored especially for the British retail market. And it’s proven to be a winning formula.

He said: “We only work with quality retailers and all Greenwood sles events are designed to send a positive message about the reasons for the sale. For example, the store might be clearing stock to undertake a huge refurbishment or update their product offer. Even a Closing Down Sale should be marketed in a way that clearly communicates the owner’s good reasons – for example – selling up so they can retire or change career.

“As a result, retailers can expect to generate from 30 to 100 per cent of annual turnover in just 17 days of trade (depending on the type of event and other variable elements) – while maintaining commercial margins. We have even had some sales that have generated 100 per cent of annual turnover in as little as five days.

“Greenwood Retail hosts around 50 to 60 sales events each year, and each one is meticulously planned for maximum impact and client ROI.”

Adam Tomlin, M.D. for Jones & Tomlin Ltd. Horsham, Chichester and Worthing, said: “Our third Greenwood sale has been another great success as well as being Greenwood’s 1000th sale! That’s three great results in a row for us over five years which proves how reliable their marketing model is. I would not hesitate to hire Greenwood again.”

Bernard added: “Here’s to the next 1,000 sales events.”