Home Marketing & PR Idealo appoints We Are Boutique to bolster UK expansion

Idealo appoints We Are Boutique to bolster UK expansion

Europe’s leading price comparison site idealo has appointed full service media communications agency We Are Boutique to raise its consumer profile in the UK.

With presence already established in five other European territories including Austria, Germany, Spain, France and Italy, idealo, which was launched in the UK in 2006, is now looking to raise the profile of its price comparison expertise and drive increased business growth in the UK. Boutique has been appointed on a retained basis to handle PR and content marketing following a competitive pitch process.

Founded in Berlin 18 years ago, idealo has grown to be Europe’s leading price comparison platform. Comparing costs of consumer shopping products, its categories sit across everything from electronics and home to pet supplies and beverages.

Katy Phillips, Communications & PR Manager at idealo said, “Growing within the UK consumer market is huge for us and we knew we needed an agency partner to fully facilitate that expansion. As well as building our brand, Boutique’s online PR experience will be critical in supporting our wider SEO strategy and their expertise shone through in the pitch. Ultimately, they felt like the natural fit for our team.”

Boutique’s Head of PR Chris Hughes added, “The whole agency is thrilled to be working with idealo and we’re chuffed to be able to leverage our consumer experience, especially within the home and electronics sectors, to bring idealo’s extensive range of product categories to life.”