Award winning integrated agency, ilk, is proud to announce its partnership with Lotherton, to promote The Christmas Experience and help bring a sprinkle of festive cheer to Yorkshire.
Having previously launched The Christmas Experience in 2016, the Leeds based ilk team will once again be using its expertise to deliver a strategic press office approach, complete with bespoke invites, media visits, and teaser media bites to drive footfall and spread Christmas magic across the region.
Nev Ridley, Managing Director of ilk, said:
“We’re thrilled to be working with Lotherton again to help with the launch and promotion of The Christmas Experience. We saw some great results in 2016 with the Santa visits selling out within just two weeks and visitor levels peaking at an all time high for December. We’re confident that, with some creative thinking and clever execution, we’ll see even better results this year!”
Running throughout December, The Christmas Experience at Lotherton offers families the ultimate enchanted adventure in Yorkshire. Activities include seasonal favourites such as the Twelve Days of Christmas Woodland Walk, the Elf Village, the Enchanted Fairy Dell, The House and Edwardian Selfie Studio, and The Christmas Courtyard. There will also be a very special North Pole, where children can help Santa’s elves in their workshop, as well as visiting Father Christmas himself to share their wishes.
