Home Articles & Features Interactive Quiz Company Launches Virtual Fundraising Partnership with Sands Charity to Raise...

Interactive Quiz Company Launches Virtual Fundraising Partnership with Sands Charity to Raise £100,000.

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Leeds-based KwizzBit launches the ‘Hundred Grand for Sands Quiz’ campaign to enable the charity to fundraise during lockdown.

KwizzBit, the smartphone quiz company, has partnered with Sands, the leading stillbirth and neonatal death charity in the UK, to launch the nationwide ‘Hundred Grand for Sands Quiz’ campaign which aims to raise £100,000.

The campaign aims to provide a virtual way for friends, families and work colleagues to raise money for the stillbirth and neonatal death charity, which had to cancel all physical fundraising activities due to the coronavirus pandemic, putting vital funds coming into the charity at risk.

This comes at a time when COVID-19 is having a devastating impact on both bereaved parents and NHS staff and the demand for Sands’ services continues throughout this national crisis.


Fundraisers can run the ‘Hundred Grand for Sands Quiz’ virtually by registering for access to KwizzBit’s online quiz service on the Sands website. This allows games to be hosted and played from the comfort and safety of their own homes using video-communication programmes like Zoom, YouTube Live, Twitch etc. Players are encouraged to donate to Sands to join the quiz.

They need 2 devices to successfully join a quiz; the first to view the host’s video-feed (e.g. a laptop or tablet) and a second to answer questions (e.g. a smartphone). Quiz scores are calculated automatically and entered into a national leaderboard. Prizes will be awarded to the highest overall scores at the end of the month, as well as to the people who raise the most money.

Sands ambassador Matt Allwright, presenter of BBC TV’s Watchdog and Rogue Traders, has signed up to host a ‘Hundred Grand for Sands Quiz’. He said: “The COVID-19 pandemic hasn’t stopped people having babies. That’s why it’s so important that the important work Sands does is able to continue despite everything during this time”.

Prior to the lockdown, KwizzBit’s online quiz platform was focused on providing pub quizzes to the hospitality industry, but it has successfully adapted its technology to provide remote quizzes to people stuck at home, schools, businesses and charitable organisations.

KwizzBit’s Head of Sales and Marketing, Chris Hart said: “We’re living in wild, unprecedented times at the minute and as a small business it was important to adapt quickly to survive.

“Pivoting and getting the chance to work with a charity like Sands, who helped a family member of mine with bereavement a few years ago, is very humbling and motivating. It’s a charity that’s very close to my heart.

“I’m deeply proud to have pioneered this partnership with Carolyn Bray, Assistant Director of Income and Engagement for Sands.”

The ‘Hundred Grand for Sands Quiz’ is available to play now and throughout June for Sands Awareness Month.

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