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KC Communications appointed to handle PR and social media for digital healthcare specialist, Mindwave Ventures

KC Communications - Katrina Cliffe, MD, Front Centre

Digital healthcare specialists Mindwave Ventures has appointed Huddersfield based communications agency, KC Communications, to manage its PR, marketing and social activity at a time of growth for both businesses.

Founded by Kumar Jacob MBE in 2014, Mindwave was born out of the NIHR Maudsley BioMedical Research Centre (BRC) at the Maudsley Hospital. Over the last six years, the team of two has grown to an international team of 43, including a design and full-stack development team. With a primary focus on health and care, Mindwave designs and develops digital products and services that have a positive impact on people.

The team has delivered a wide range of projects to health tech startups, NHS trusts, academia and charities including a Personal Health Record (PHR) platform, apps to support health research, a city-wide platform to help Londoners improve their mental wellbeing and a goal-setting tool for an employment service which supports those seeking work following mental health treatment.

KC Communications will work to raise the firm’s profile to key stakeholders in the health and academic verticals through a series of strategic PR and marketing activities.

Following the recent appointment, KC Communications founder Katrina Cliffe said: “We are thrilled to have been appointed to work with the Mindwave team, especially at such a critical time for the health industry. Onboarding a client in a pandemic is no easy feat, but we have already built some great relationships with the Mindwave team and really got under the skin of the business.”

Mindwave’s Chief Innovation Officer Dr Victoria Betton said: “In the short time that we have been working with KC Communications they have achieved some brilliant results having fully immersed themselves in the digital health sphere. We are really looking forward to continuing working together to help achieve our goals.”