Home Liverpool Liverpool creative agency wins Redwing Living marketing brief

Liverpool creative agency wins Redwing Living marketing brief

A leading property developer has appointed The Foundry Agency to market its new homes in Lancashire.

The Liverpool-based agency has been tasked with creating brand identities and marketing collateral for Redwing Living’s upcoming outright sales housing developments.

This includes Bluebrook, a development of 19 three and four-bedroom homes in the village of Hambleton, Lancashire and Aughton Wood Park, which will provide 30 three and four-bedroom homes in Caton, Lancashire.

The agency will be responsible for delivering new branding and designing all marketing collateral, including web work, brochures, print advertising, outdoor signage and marketing suite point of sale materials.

The Foundry will also be implementing digital marketing campaigns for Redwing’s Lancashire developments across social, online advertising and content marketing.

The integrated agency’s public relations team recently delivered a show home launch event and PR campaign for the Bluebrook development.

After the successful launch of Bluebrook, the agency will now work on its forthcoming Aughton Wood Park development, creating distinctive branding to target prospective house buyers, specifically growing families and first-time buyers.

Fiona Barnet, director of The Foundry Agency, said: “We are looking forward to working closely with Redwing Living to help market its outright sales housing developments across Lancashire.

“We have a wealth of experience working in the property sector, managing all aspects of property marketing to assist with a development’s profile, to communicate with key stakeholders and ultimately support sales. It is an incredibly exciting time to be working with Redwing Living.”

Established for over 50 years, Redwing Living is part of the Regenda Group and manages over 2,000 homes and retirement properties across the North West. It specialises in providing homes for shared ownership, outright sale, private and commercial rent and apartment block management.