Business communications specialist agency Konductor is marking two years in business with the launch of a new dedicated content-marketing division, Kontent Engine, which will produce written, creative and filmed commercial content.
Based in Manchester and working with a number of high profile clients including Virgin Media Business, AccessPay, and Open Banking, the new content arm will help businesses to drive lead generation, build brand awareness and produce unique content through its team of writers, creatives and film production partners.
Konductor founders Katharine McNamara and Kate O’Brien have also increased the firm’s number of associate partners to ten to support the increased client demand for content production
Director Katharine McNamara said: “Since Konductor launched in 2015, there has been a growing appreciation of the value that good content brings to business performance.
“With GDPR just six months away, the marketing landscape is also changing, with a growing number of businesses now switching to a content-led customer acquisition and engagement strategy, which is far more lucrative and reliable than purchased data. More and more conversations are rooted in the commercial role that content plays, so the launch of Kontent Engine is a natural evolution and extension of our brand and service.”
The Konductor team, with its enhanced associate base of 10, delivers a range of measurable business support services spanning strategy, planning, marketing, content and PR, brand building, as well as digital and creative services.
