Pioneering restaurant and bar group, The New World Trading Company (NWTC), has launched a new app to reward customer loyalty as part of its ongoing nationwide expansion.
During the launch month, October, the ‘My New World’ membership provides customers with 15% credit from their total spend every time they use it at any of the Group’s 22 venues across the UK including the likes of ‘The Botanist’ and ‘The Florist’.
Following the launch period, ‘My New World’ members will be rewarded with 5% credit from their total spend. Credits will be added to a customer’s balance, which can then be redeemed against food and drink purchases and are viewable within the app.
Customers can also use the app to find their local NWTC venue, make bookings, view menus, find out information such as opening times and contact details, sign-up to newsletters and purchase NWTC gift cards.
The app launches as NWTC plans to open a further six venues over the next 12 months. This includes expansion of ‘The Botanist’ brand, with new venues in Coventry and Cheltenham on course to open this year. Further openings for this cornerstone brand are also planned for Bath, Cardiff and Exeter in 2019, while next year also sees the opening of a third site for ‘The Florist’ in Watford.
Chris Hill, Chief Executive of NWTC, comments: “We’re bucking the trend and growing in a competitive market, and it’s important we thank our customers for helping make this possible. ‘My New World’ rewards customer loyalty with strong levels of credits that can be quickly accrued and turned into valuable discounts to enjoy in any NWTC venue.
“Rewarding customer loyalty, whilst also better engaging with customers on-the-move, will help us grow our customer base in line with our national expansion programme.”
The ‘My New World’ app is available for download from the App Store and Google Play. Users can create an account using their email address or sign-in with Facebook. Or, for those that prefer a more traditional loyalty card, these are also available to pick up from within NWTC venues.
