The Manchester-based boutique digital marketing agency has been appointed to lead a national freshers activation campaign targeting over 800,000 uni students across Scotland, Wales & England.
The 6-week promotional social media campaign launching this Saturday and offering university students with free pizza was entirely produced, planned and being delivered by the team at One Day Agency across key locations and timelines with the objective of increasing footfall.
Leveraging video with motion graphics, creative cross-image carousels and downloadable mobile wallet passes through a mobile landing page, the comprehensive campaign for each of the 16 key locations has its own ad creative including variants for different times of the day to reinforce a more personalised connection and engagement.
Gareth Tudor, leading new business for the start-up agency, said: “This campaign completely encapsulates the ambition of the agency to bridge the gap between creative agencies, media agencies and digital agencies by delivering highly-detailed creative campaigns from concept to activation all under one cross-functional team. We’re seeing some fantastic initial results and grateful to SK Group for this opportunity.”
Nadine Mullan, Head of Student Marketing & Activations at SK Group, said: “Having One Day Agency onboard has been incredible! They are highly skilled, extremely talented and enormously creative. Having a fresh pair of eyes come in and add innovative ideas at such a crucial time and to aid the impact of getting our brand into the student market at a time where physical interaction isn’t always possible has been phenomenal. The entire team has been extremely easy to work with and I am certain that we will be working with them again! Looking forward to seeing the final results.”