Pure Innovations is urging everyone they work with to aim high as the charity launches its new branding today.
A central part of the clear, modern, accessible fresh look – designed in partnership with Stockport’s ‘Home Marketing’ – is a logo reaching for the stars.
The Stockport based charity provides support to people with disabilities and disadvantaged groups, to lead fulfilled lives which could mean employment, education, training or participating in activities people enjoy.
Another key part of the rebrand is a new colour theme. Blue, green, grey, and violet feature prominently to help promote calm and a feeling of well-being.
The new branding is being rolled out across Pure’s six coffee shops, digital channels, and business teams – including education, training, and support.
Louise Parrott Bates, Chief Executive Officer at Pure Innovations, said:
“To say we are excited about the new brand for Pure Innovations is a huge understatement, this has been two years in the thinking and with Home’s creative flare we have realised a new modern look that reflects our vision for the future, something staff and clients alike are proud to be associated with.”
Verity Calderbank, Home’s Head of Marketing said:
“Home Marketing have researched many charity organisations in similar sectors to Pure Innovations, as well as forward-thinking leading brands in the retail space. We’re excited about the new brand we’ve created and are looking forward to the journey ahead.”
Pure Innovations was ‘highly commended’ in the Best Not-for-Profit Organisation category at the Stockport Business Awards last month.
The charity’s work was also recognised at this year’s Greater Manchester Business Awards, where they were a finalist in the Community and Social Responsibility category.