Roaring Mouse, the UK-based PR and content marketing agency, today announced that it has been hired to run a proactive corporate and trade PR campaign for Senseye, a VC-backed startup that provides data analytics to industrial organisations.
Roaring Mouse has been retained by Senseye following a six-month trade PR trial that focused on building awareness of the company and its capabilities with large-scale manufacturers around the world. The brief has been expanded to include corporate PR support.
The Roaring Mouse account team is led by the agency’s MD, James Taylor, and reports to Jonathan Wootten, Senseye’s marketing manager.
Based in Southampton, UK, Senseye is a leading provider of cloud-based software for predictive maintenance. Its advanced algorithms help organisations avoid downtime and save money by automatically forecasting machine failure without the need for expert manual analysis. The company raised £3.5 million in 2017 in a Series A funding round led by MMC Ventures, a venture capital fund investing in early stage, high growth companies.
Jonathan Wootten, marketing manager at Senseye, comments: “We wanted to work with an agency that understood our sector and could lead a multi-channel communications campaign incorporating a range of traditional, online and social media. Roaring Mouse’s flexible approach and experience working with tech scaleups like ourselves made it the perfect choice for Senseye.”
James Taylor, managing director at Roaring Mouse, comments: “Senseye is operating at the cutting-edge of AI, machine learning and data science, and has proven its potential to transform how manufacturers and other industrial companies monitor and maintain their machinery. We are delighted that Senseye has chosen Roaring Mouse to tell that story and help build its business around the world.”
