Premiership Rugby side Sale Sharks has announced that the North Stand at its home ground will be renamed as the ‘Snow-Camp Stand’ this season in support of a national youth charity.
Ahead of the club’s first home game of the season this Sunday against Worcester, the new stand was unveiled at a special ceremony in partnership with the club’s principal sponsors, AJ Bell, which recently announced an official partnership with the charity.
Snow-Camp operates programmes across the UK, helping to improve the lives of 13 to 21-year-olds through skiing, snowboarding, life skills training, qualifications and work experience.
Sale Sharks Commercial Director, Mark Cueto, said: “Snow-Camp is a fantastic charity that really engages young people across the UK and we’re delighted to be helping them raise their profile this season with the renaming of our North Stand.
“Our principal sponsor, AJ Bell, recently announced its support for the charity so this is a natural extension of that relationship and we recognise how important this kind of support can be.
“We hope this move helps even more young people find out about the charity and go on to build their skills and confidence.”
The Snow-Camp charity in conjunction with AJ Bell, launched its debut North West programme – First Tracks – at Chill Factore near the Trafford Centre last month when a group of 30 local young people took to the slopes alongside the charity’s ambassadors – Chemmy Alcott, Britain’s most successful skier, and Emily Sarsfield, a Team GB Winter Olympics star.
“I have been a Patron for Snow-Camp for over ten years and I am so proud to see how the charity has developed and grown into the national charity it is today,” said Snow-Camp Patron and four-times Winter Olympian and BBC presenter, Chemmy Alcott.
“To have the Snow-Camp Stand at the AJ Bell Stadium is fantastic and I hope it will encourage many more people and companies in the area to support the charity.”
AJ Bell’s Marketing Director, Billy Mackay, added: “Snow-Camp’s programmes will be a great asset to youth groups in the North West, and we are delighted to help Snow-Camp extend their reach in this area.
“We are also pleased that we can help spread awareness of the charity’s great work by renaming the North Stand at the AJ Bell Stadium as the Snow-Camp Stand.”
Following its North West launch, Snow-Camp is urging local businesses, youth projects and youth service providers to find out more about the charity and get involved with its regional programme.