Statement, the leading Northern eCommerce and Shopify agency, has helped Xercise4Less, the UK wide gym-chain, increase sales, awareness and sign ups of their Transformation Camps and 4FiiT Programme, a dedicated personal training service.
Growing sales by over 140%, Statement has provided extra marketing resources in support of the Xercise4Less 4FiiT personal training brand and Shopify store, which has included a targeted social advertising strategy, website refresh and delivery of an ongoing influencer campaign.
To help members book, manage and learn more about the 4FiiT programme, Statement supported Xercise4Less with Shopify, their dedicated eCommerce platform, refreshing the 4FiiT website. Enhancing the site to ensure that it was simple but effective, Statement showcased the Transformation Camps offered by Xercise4Less, making sure that they were visible and accessible to all members at the touch of a button and improving the overall booking experience for users.
Joshua Hobson, Digital Marketing Manager for Statement, comments: “The use of targeted social media ads to raise the awareness of the 4FiiT programme were particularly powerful throughout this campaign and perfectly demonstrates the role social media plays in health and leisure marketing.”
“The ambassador programme which we’ve been running has allowed potential 4FiiT members to see first hand the transformations which have taken place as a result of the programme. This teamed with the social media ads and the website refresh allowed ourselves and the Xercise4Less team to see a significant increase in sales.”
Joe Hall, Head of Customer Engagement, for Xercise4Less comments: “We’re really pleased with the results from our partnership with Statement who have been a joy to work with throughout. A user-friendly online platform and a strong social media campaign have been instrumental in the success of the 4FiiT programme over the last 9 months.”
“A 142% increase in the 4FiiT programme sales since we entered into partnership with Statement perfectly demonstrates the effectiveness of the campaign and the role social media can play in building brand and product awareness.”