Home Business Services Video Demand Puts Studio in Motion

Video Demand Puts Studio in Motion

The new studio will assist Extreme’s motion design team in the creation of a wide range of content.

Harrogate-based marketing agency Extreme has unveiled a new specialist motion studio, reflecting growing demand for video content from clients.

The dedicated photography studio will speed up the turnaround for creative content for Extreme’s client base, assisting the motion design team in the creation of a wide range of video content. The 35-strong agency currently handles marketing retainers for national convenience retailer Nisa, soup brand Glorious! Foods as well as holiday home operator, Park Leisure.

Antony Prince, Extreme’s MD, commented: “The landscape for digital content is becoming more and more competitive — as such, growing value is being placed on creative video. The investment in this new studio gives us the in-house capability to produce high-quality motion as well as photography. As a captivating, easy-to-digest format, the importance of video is soaring — for product education, conversions and even SEO.

“The production of motion requires a larger investment, yet statistics back up its incredible value. 72 percent prefer to learn about new products or services by way of video, with mobile video consumption forecast to rise by 100 percent per year. Studies demonstrate that video is the favourite type of content for a majority of users.”

Based in Windsor House, the studio has already been put to use shaping up the social content for clients’ brand and marketing campaigns. Video output for clients has included recipes and GIFs intended for cross-channel marketing use, with the content even assuming a number of other purposes — including as a client education tool for boardroom meetings.