If you own a business or make key decisions regarding its growth, the marketing plan will surely be at the top of your priority list. This is where you confirm your target audience, how to grab its attention, what you want to say, and the best way to convert lukewarm interest into a red-hot B2B or B2C relationship.
Whilst that only took a moment to sum up, a marketing plan requires an awful lot of focus and hard work. It absolutely must reflect your brand’s personality at all times and persuade visitors to choose your business over its competitors, which is no mean feat.
Online buying keeps on growing
Research by Statista has found that e-commerce will make up 22% of global retail sales by 2023. If that doesn’t sound very high, the rate in 2019 was only 14%, yet no one can deny that online shopping is everywhere. As more people use the internet to explore products and services, interact with brands, make purchases and leave feedback, the online journey continues to grow in terms of both influence and structure.
Customer experience is crucial
Regardless of the size of a business, offering high-quality digital engagement is crucial to its survival. As well as having a website that gives the visitor everything they need to make a decision, there should also be a variety of useful and entertaining content.
Social media, blogs, videos and email campaigns are all strong examples of marketing promotion, each of which work in different ways to open a dialogue and provide an experience that’s as enjoyable as it is informative.
You need the right tools
The thing about maintaining an exceptional online experience is that it requires an ongoing investment of time, knowledge and precise skills. Ranging from a website and e-commerce platform that makes the buyer journey quick and easy, to digital communications that encourage conversation and transform customers into brand advocates, there’s a lot of work to be done 7 days a week.
That’s why taking on a proactive web design and digital marketing agency will always bring a strong return on investment, as its specialists will combine their expertise to guarantee optimised results.
Eyeweb can help
Eyeweb is a web design and digital marketing agency based in East Yorkshire, working with businesses across the UK to drive relevant web traffic, communicate through high-quality content and ultimately convert clicks into customers.
Their digital specialists are passionate about helping even the smallest businesses to develop a powerful online voice, delivered through a combination of bespoke web development solutions, brand designs and campaigns that pack a punch.
A few words from Paul
Eyeweb’s Managing Director, Paul Scott, says: “We’ve shaped our services around the needs of modern businesses. Our ethos is that every brand should be given the opportunity to offer a fantastic online experience that perfectly suits its consumers, all without breaking the bank. We’re dedicated to helping you thrive and it all starts with a conversation about what you want to achieve.”
Get 3 months of free marketing
Eyeweb is offering three months of free marketing services when you order a new website before 31st July 2021. To find out more, get in touch with the team today.