Wolfstar has continued its winning streak with high street retailer Jones Bootmaker appointing the Leeds-based PR and social media specialist to launch its new Autumn/Winter 2018 range.
Appointed on 1st September, Wolfstar is working in collaboration with the in-house team and providing media relations support, pitching to key titles to secure coverage of the new range and effectively communicating Jones Bootmaker’s key messages. In addition, Wolfstar is outreaching to on-brand influencers to maximise awareness and drive traffic to the website. The PR and influencer outreach activity are part of a multi-channel campaign including advertising, creative and social media.
Marie Lees, managing director at Wolfstar said: “We’re delighted to be partnering with Jones Bootmaker to raise awareness of the new range and creative approach. Wolfstar has extensive fashion experience and we’re focused on delivering ROI. Together with the internal team, we’re excited to be part of the next chapter of the Jones Bootmaker story.”
Wolfstar has also recently been appointed by The Accapi Group, a distributor of innovative, category leading premium brands including Ruffwear, Kurgo and Planet Dog and Umbrella Print Media, a print management specialist.