Designed and built by Leeds-based brand agency, Woven, the website outlines why our oceans need protecting, the risks faced by the world’s marine life as a result of pollution, and what we can all do to help.
The website is the latest collaborative piece of work between Plymouth-based Princess Yachts and the Marine Conservation Society (MCS). They began working together in 2017 to raise awareness of the vital work done by the MCS.
Dr Jean-Luc Solandt, Principal Specialist at MCS, said: “The involvement of Princess has catapulted our work from one of ideas to implementation – through our work on assessing areas protected from trawling to introducing Advanced Mooring Systems to Plymouth Sound. MCS is delighted to be working with them.”
The website draws on the work done by Princess Yachts and MCS at Eddystone Reef, off the Plymouth coast. In recent years, the work done by both companies has seen this habitat recover from the damaging effects of over trawling to become a flourishing home for important marine species. Princess and MCS are keen to highlight Eddystone as an example of what can be done when the right action is taken. The work done by Princess and MCS at Eddystone will also spearhead future protection measures.
Kiran Haslam, Chief Marketing Officer and Board Member for Environment at Princess Yachts, said: “Interest in marine conservation has grown massively but there’s still much to do, so we were pleased to work alongside Woven Agency and MCS to develop this microsite and raise awareness of how we can all get involved.”
Princess Yachts’ commitment to protecting ocean ecologies both in the UK and around the world runs throughout the company. Kiran explained: “We’re continuing to find new ways in which we can support the protection of wildlife habitats, including delivering single-use plastic free environments at Princess Yachts Limited events. Alongside our successful collaboration with SEABOB, we have launched the limited edition Princess X Hummingbird carbon fibre folding bike with proceeds of each bike sold going directly to MCS.
dditionally we are embarking on a project together with MarineShift360 to look at life cycle analysis tools to help with minimising the impact from manufacturing.”