Home Appointments & Contracts A Clear Win as SHIFT Marketplace Secures Carbon Theory Contract

A Clear Win as SHIFT Marketplace Secures Carbon Theory Contract

Leeds-based digital retail company, SHIFT Marketplace, has secured a 12-month strategic partnership with Carbon Theory, the UK’s most in-demand anti-breakout skincare range, to launch the brand on Amazon Marketplace and grow its channel revenue to seven figures.

Working as an extension of Carbon Theory’s team, the Leeds-based marketplace specialists will enable the revolutionary vegan skincare range to have complete ownership of its brand on the world leading marketplace platform.

Following its launch on Amazon in the UK and USA, SHIFT Marketplace will expand and grow the brand’s presence in additional global markets to generate a significant incremental revenue stream for the British firm that started life at its founder, Philip Taylor’s, kitchen sink back in 2018.

Tom Bagnall, SHIFT Marketplace co-founder and commercial director comments: “I’ve long admired Carbon Theory and saw the brand as a perfect client for us when we launched our own business in 2019. I’m delighted to be working with Philip Taylor and his talented team, and look forward to seeing Carbon Theory’s growth on marketplaces in 2021.”


SHIFT Marketplace’s co-founder and managing director, Steven Berke, adds: “The addition of Carbon Theory to our growing portfolio of brands in the health and beauty space means a huge amount to us. Not least because we enjoy working with disruptor brands that resonate with consumers and challenge the market.”

Founder of the life-changing acne-curing brand, Philip Taylor, concludes: “2021 is set to be a big year for Carbon Theory as we develop the brand globally. The growth of marketplaces in the last 12 months has been colossal, and I want Carbon Theory to be represented correctly as it connects with a new international audience.

“SHIFT Marketplace is the perfect partner to enable us to portray our brand in the right way and maximise incremental growth across global marketplaces. The firm’s experience, knowledge and connection with my brand left me with no doubt that they are the only business to work with to optimise success in this space”.

This is just one of several new high-profile business wins for SHIFT Marketplace, the UK’s leading marketplace partner for disruptor brands, which continues to go from strength-to-strength with ongoing senior hires and exciting new partnerships.

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