Home Leisure Time Animmersion helps transport Newcastle’s Life Science Centre visitors into the cosmos with...

Animmersion helps transport Newcastle’s Life Science Centre visitors into the cosmos with new immersive experiences

Animmersion’s Business Development Director Steve Carpenter (left) and Sarah de Launey, exhibition developer at Life Science Centre (right) try out the exhibits at the Life Science Centre

Animmersion has teamed up with the Newcastle’s Life Science Centre to help visitors explore the universe and experience the application of space science through a collection of interactive and immersive exhibits.

Featured within the ‘Space Zone’ exhibition, Animmersion has produced various interactive exhibits that highlight how space science is helping to address environmental issues on Earth and understand more about our universe.

Animmersion’s engaging interactive experiences are part of a collection of more than 40 exhibits set across five zones covering 500 square metres at the Life Science Centre, including its state-of-the-art digital planetarium.

The exhibition builds upon a history of engaging the public with space science and the perils that come with journeys to the stars, encouraging interest in the industry and creating exciting and diverse future career opportunities.


Among its exhibits, Animmersion is utilising its visualisation capabilities to highlight the use of satellites in managing ecological challenges, including ‘Fauna Counter’, an interactive game where users identify, count and track penguin populations from a satellite image of Antarctica.

Animmersion has also created a touch-screen experience where visitors role-play as farmers using satellite images to manage their crops and make decisions on how to successfully farm their lands.

Other exhibits include an interactive weather tracker, a projection of the sun to investigate different features of the star and a challenge to construct a menu for a spaceflight to provide provisions for the crew for the length of the mission.

This project is part of Animmersion’s growing presence in the heritage, culture and visitor attraction sector. It builds upon the successful delivery of a range of interactive visitor experiences including the revolutionary mixed-reality display, DeepFrame One at the Great Exhibition of the North, and interactive displays and holograms for the North York Moors National Park’s Land of Iron project.

With a team of talented and experienced designers, artists and software engineers, Middlesbrough-based Animmersion provides a range of immersive solutions using animation, virtual and augmented reality, holograms and interactive displays to create engaging customers experiences.

Dominic Lusardi, Owner and Managing Director of Animmersion, said: “The North East is emerging as a region with an exciting role to play in the space industry and this exhibition will help inspire interest in the broad and diverse applications of technology and science that are truly out of this world!

“This project is a great example of how we can apply our expertise in the visualisation of information that creates fun and engaging immersive experiences. They are brilliant tools to encourage interaction and spark interest and these fun science-based exhibits provide visitors to the Life Science Centre with an enjoyable experience that will inform and educate.”

Sarah de Launey, exhibition developer at Life Science Centre, said: “Only the lucky few will ever get to go to space, but with the help of companies like Animmersion, we have brought space down to Earth. In Space Zone, visitors can experience for themselves the surprising applications of modern space science and what it’s like to explore the universe.”