A creative candle making business is going green after igniting high levels of customer satisfaction in its first-ever analysis – continuing to improve mental health and well-being during these troubled times.
Founder of Huddersfield-based Snug Aromatics, Maureen Connor received 5 star rave reviews about her range of unique scents and aromatherapy oils, infused into handmade natural wax candles, reed diffusers and room sprays.
In conjunction with the University of Huddersfield, Mo benefitted from three MBA students working with her. They recently created the in-depth questionnaire which was sent to over 400 customers – and the positive feedback left her humbled.
“Customer feedback is the ultimate endorsement and I was thrilled by the universal praise,” said Mo. “Core values are at the heart of everything we do. Each and every product is conceived and handmade, using natural ingredients which are personally sourced as local as possible. In addition all Snug products contain no additives, paraffin, synthetic scents or chemicals and are cruelty free and vegan friendly. Packaging is made from 100% recycled paper and raw materials are sustainable. It’s so rewarding to know customers value what we do.”
The survey success is the perfect tonic on the eve of an exciting pre-Christmas product innovation for Mo who is developing a unique and ethical ‘green’ toiletries range, with bottles made of 100% fully recyclable and compostable sugar cane, as opposed to plastic.
Her clients include premier hotels, spas and select retailers, as well as a subscription service and direct sales through her website and she has big plans to set her business further alight. With eighteen years experience as an aromatherapist and perfumer, Mo says the sense of smell is often underrated.
The award-winning business began three years ago and is based on 100% natural ingredients (such as Soy Wax) featuring 10 distinctive and unique scents.