An East Yorkshire teenager who maintains and protects luxury vehicles has expanded his business with the opening of new premises in East Yorkshire following huge growth this year.
Harry Hall, 19, from Hessle, East Yorkshire, launched Attention to Detail Automotive (ATD) aged just 16, initially juggling his time in the classroom with his passion for cars.
Since then, the business has accelerated, with customers from across the country flocking for his expertise on specialist cleaning and detailing. Such has been the success, that Harry has opened up a new premises in Beverley, which includes a state-of-the-art detailing studio.
He said: “The passion for cars starts back to when I was a young child – the noise, the look and the drama is something I’ll always be passionate about. I used to go to car events with my dad, looking at the Ferraris, Porsches and Lamborghinis.
Whilst most people were looking at the car, I would notice that some cars had lots of marks – which I later realised were swirl marks.
“I started to research what these marks were, what caused them and how you remove them. At 16 I decided to start Attention to Detail, doing basic car washing with the intention of being able to move into the detailing industry in future. I spent £300 of my own savings on the tools and products I needed.”
It proved to be a smart move. Every weekend after school he would go out and wash cars on customers’ driveways. One recommendation led to another and before he knew it there were 10 cars per week on a regular schedule to wash – in between going to school and the homework.
He saved up week after week and eventually took over his grandparent’s garage – an ideal spot to progress in the detailing industry. As the business grew – with Harry now having to work late nights and every weekend to get through the waiting lists – so did the reputation.
In March last year, Harry became the world’s youngest, Gyeon Certified Detailer (a leading car care supplier) and the only one in East Yorkshire. This grants his business access to Gyeon approved coatings and warranties and with the media publicity that followed, took the demand to the next level.
He said: “The phone rang non-stop – customers literally throwing keys at me to detail their cars. It was all a little overwhelming initially. The small garage at the grandparents was no longer suitable for what I needed, and so I was on the hunt for a new headquarters, which led me to the stunning new unit in Beverley.
“My vision was to create a minimalistic, clean space that could be worked from, but also somewhere to create the full experience for the customer.”
The bespoke premises in Beverley includes a state-of-the-art detailing studio, coffee lounge for customers, with a glass viewing area and custom lighting to showcase work taking place on the vehicles.
It has led to Harry taking on new staff members to help out with the detailing and has also allowed him to setup a new company specialising in Paint Protection Film (PPF).
This is a clear, self-healing film that helps protects cars against stone chips, light scratches and damage. PPF is especially important to supercars, and rare vehicles to protect the originally and paintwork.
Harry said: “Over the last few months we have been working hard to secure a new unit for ATD. It’s not been easy, and without the help of many of our customers and contacts we wouldn’t have been able to move to this building so quickly.
“It is a big step up for ATD, so we are very excited. Just a few years ago I started this business whilst still in school and never anticipated to be where we are today.
“The new unit is more than 3,000 sq ft in size meaning we can now offer Paint Protection Film (PPF) in a brand-new temperature-controlled bay.”
ATD works with some of the most prestigious car brands in the country, including Ferrari, Porsche and Rolls-Royce.
ATD offers a whole range of services including:
- Maintenance wash.
- Protection detail.
- New car detail.
- Enhancement detail.
- Minor paint correction detail.
- Major paint correction detail.
- Bolt-on upgrades.
Harry added: “I decided to set up Attention to Detail after a desire to see all cars cared for as they should be. I’ve always had a passion for cars, but nothing frustrated me more than seeing these beautiful works of art being improperly cared for.
“Starting off with just basic cleaning tools in the back of a Mini, I never expected to be where I am today so quickly and having had the privilege to work on some truly amazing cars.
“Four years on, after a lot of hard work, dedication and persistence, it’s a dream come true as to where I am now with the business and the exciting plans for its future with the move to a larger unit.”
To other young aspiring business start-ups he said: “For any young entrepreneur looking to setup their own business, my advice is to just go for it! What have you got to lose? Self belief is so important. Friends, family and even your teachers may doubt your vision, but if you truly believe it will work then you can make it happen!
“I would love to speak to anyone in a similar situation to myself four years ago! I’d love to support you and advise!”