Yorkshire-based agency Extreme has beaten stiff national competition to bring home the prize for Best Strategic Use of Social Media from the 2019 UK Social Media Communications Awards.
The full service agency’s digital transformation for Glorious! Foods – one of the UK’s leading soup brands, stocked by major supermarket retailers – was up against heavyweight brands including Virgin, Hillarys Blinds and SSE.
Focusing on the work done to elevate Glorious! in its sector – specifically its social media presence and engagement – the award recognises how the Extreme team used bespoke motion, targeted campaigns and influencers to make Glorious! the number one soup brand for social engagement. The campaign was acknowledged for having repositioned the Glorious! brand in a crowded retail landscape, refreshing its social identity and tone of voice.
Extreme is a full service, 37-strong team working nationally with a diverse range of clients including brands such as Nisa Retail, Wagg and Harringtons.
Extreme’s Head of Social Media, Donna Herron said: “We’re incredibly proud of the work we’ve done with Glorious! and this award reinforces the approach we took, which was to have fun with an amazing brand, be as creative as possible and lean on multiple disciplines within our team to transform the brand and drive sales using social media.
“It’s been an incredible year with this account and it’s only the beginning – we can’t wait to do more for 2020, especially using our new bespoke motion studio!”
David Wilkinson, Commercial Director for TSC, the company behind Glorious! said: “The team at Extreme have changed the perception of the Glorious brand which has really helped our trade relationships and grow our customer base.”