Leading marketing intermediary, GO!, today announced the launch of its new consultancy offering, Expertise.
The newly formed, Expertise, is a dedicated consultancy service for GO!’s agencies and brands. Expertise will operate as an independent offering and has been developed to help all parties involved achieve their ambition for growth and efficiency.
Gareth Oakley, CEO at GO! said, “GO! exists on a foundation of mutual success. For Brands, our role is to ensure that in-house teams can find, qualify and select the perfect agency for their channels and strategy. For leading Agencies, we maximise the opportunity to fulfill their growth potential and engage with new clients. As a further extension of our services in this area, GO! are proud to be able to offer – Expertise.”
For agencies, the consultancy will provide insight and guidance on specific areas relevant to new business, including; the positioning of the agency, the effectiveness of the operational model or the complete build of a bespoke new business strategy.
For in-house teams, experts can be called upon to provide resource, insight and project management to maximise agency review, search and selection process. Experts can be used as an on-demand resource, to provide support and guidance to internal teams and act as an independent assessor of agency pitch processes or service reviews.
Russell Oakley, MD at GO! added: “This year has brought about significant change to the way we work and live, forcing businesses to shine and embrace transformation in every way.
“We developed Expertise for this reason and primarily after seeing consistent demand from both agencies and in-house brand teams, who are looking for specialist support in their evolution and growth.
“In offering this service, two key things stood out. Firstly, we had to be confident we were representing exceptional, professionals who have a wealth of relevant experience and secondly, we had to be sure this service could stand alone and be independent of our role as an intermediary.”
The Expertise database is home to some of the UK’s most experienced leaders in their field, with proven credentials, as well as an ability to create lasting positive change for both agencies and brands.
Gareth added, “As the landscape continues to shift and scrutiny on budgets and partnerships increases, we believe that the Expertise offering will be a fantastic addition to our model as we continue to build a leading service in the UK.”
