One of the UK’s best known branded consumer goods businesses, AG Barr, has recently launched a new website developed by the Leeds-based digital agency, Pixelbuilders.
Home to a host of household favourites, such as IRN-BRU, Rubicon, Barr Flavours and cocktail brand Funkin; the new website aims to not only promote the variety of brands available but also bring to highlight AG Barr’s sustainability goals, career opportunities and inform their investors of overall business performance.
Following a competitive pitch process, Pixelbuilders were selected to deliver the new website earlier this year and have worked with the team at AG Barr to deliver a new digital presence that is informative, UX focused and, importantly, helps portray the brand values and integrity that the company has spent over a hundred years building.
The website features a wealth of functionality, from real-time share price feeds to integration with the company’s recruitment platform, as well as showcasing the company history, leadership profiles and key information on all the brands and products available.
Mags Cochrane, AG Barr’s Communications Manager, said:, “We’re delighted with the new website. Pixelbuilders have been fantastic to work with, helping us throughout the process and meeting all of the requirements of our brief and more. The new site reflects who we are as a modern branded business and we’re looking forward to working with Pixelbuilders to grow and develop the new site.”