Milton Keynes based outdoor clothing retailer Rohan has appointed Spike to implement a location based digital marketing strategy with a focus on driving footfall across Rohan’s key stores.
This exciting new partnership follows Leeds-based Spikes recent company growth with recent addition Nikki Foster joining as Sales and Partnerships Director.
Spike will be assisting Rohan in developing an integrated digital marketing strategy, to boost their ecommerce performance in outdoor clothing via the web. In addition, there is a focus on using digital advertising to promote targeted Rohan locations whilst also using various tracking technologies in recording store visits.
Director of Spike, Rob Powell, said:
“We are thrilled to be working with Rohan to help drive both online and instore growth. It’s no secret that the high street is facing challenges, so having a cohesive digital strategy is essential. Combine this with Rohan’s exceptional customer service, who recently gained second place in the ‘Which? UK Retailer of the Year’ awards and the impact could be fantastic. We’re really excited by the challenge of increasing a retailer’s footfall whilst also developing their online visibility to improve their return on investment.”
Ian Palmer, Trading Director at Rohan, said: “After a successful period of digital consultancy with Spike, we were impressed by their knowledge and expertise, also showing excellent progress with paid search results. We’re excited to work with Spike in developing our online local presence across our locations and improving our overall digital strategy.”
