Home Appointments & Contracts Moneyshake appoints Delineo and Sugar PR to drive disruption in the car...

Moneyshake appoints Delineo and Sugar PR to drive disruption in the car leasing market

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Eben Lovatt CEO of Moneyshake (white shirt) with founders and investors in September 2019.

Moneyshake, the specialist price comparison tech startup, has appointed two leading Manchester-based agencies to support its disruption of the UK car leasing market.

Delineo, the integrated digital agency in Manchester has been appointed to develop the brand. Sugar PR has been appointed to handle media and public relations.

Moneyshake helps people find the best lease deals quickly by comparing prices from the UK’s leading providers.

The founders have already secured £500,000 seed stage investment from the Development Bank of Wales and serial entrepreneur Tim Scholes, a private investor and experienced strategy professional.

Car leasing continues to rise in popularity as people desire new cars more frequently and leasing is seen as the future of car ownership. Typical leases range between 18 and 36 months. Vehicles are handed back to the leasing providers at the end of a contract.

Research from the British Vehicle Rental and Leasing Association (BVRLA) reveals there are more than 5 million leased cars on the road in the UK. Last year, the consumer car market saw the highest level of growth in the leasing sector at 14%.

Eben Lovatt, CEO of Moneyshake, said:

“As more people turn to leasing rather than buying a new car our business can only grow. We had a fantastic response from the investment community when we did our funding round. We carefully considered which creative agency and PR agency to appoint to support us with our launch and ongoing activity.

“In Delineo and Sugar PR we have found partners who share the passion for startup culture and like to do things differently and refuse to maintain the status quo. Our plan is to grow the Moneyshake brand to become synonymous with car leasing. We’ve got a fantastic brand, a brilliant website, great people and now we’ve got the investment we needed to take it all to the next level.”

Sam Rowlands, director of Delineo, said:

“We are delighted to have been appointed to develop the Moneyshake brand which is all about making customer’s lives easier by cutting through the clutter to secure the very best deal. The brand has a distinctive tone-of-voice and visual language and we are looking forward to amplifying this during the remainder of 2019 and beyond with compelling creative and innovative strategies aimed at really shaking up this market.”

Pete Davies, managing director of Sugar PR in Manchester, added:

“Moneyshake has the potential to be a positive disruptive player not just in the price comparison sector but in the wider FinTech market. Sugar PR is excited to help tell the story. There’s a hunger for stories about fast-growth disruptive tech firms with solid management teams that are attracting funding. Moneyshake has all the ingredients to become of the UK’s leading tech success stories.”

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