Creative branding communication agency Music today announced they have created an emotive film for property regeneration specialists U+I. The film was revealed at a panel discussion hosted by the Mayfield Partnership at The Manchester Pavilion at MIPIM in Cannes.
At Mayfield, Manchester, the Mayfield partnership’s developer U+I and its partners will be creating for the first time in 100 years, a city centre park in Manchester – over 6-acres – part of 13 acres of public realm in total that will be the centerpiece for the £1bn development. The park and associated public spaces will be an exemplar of how to create and sustain liveable, people-centred open spaces that are as important and as carefully thought out as the buildings which will take root within them.
At MIPIM, U+I, part of The Mayfield Partnership, held a panel discussion that, explored the challenge of creating open spaces and infrastructure that are connected and symbiotic and foster both wellbeing and economic growth, while making real connections and relationships between residents workers/occupiers and the people of Manchester.
We took a film crew to the streets and parks of Manchester to ask people what parks meant to them, and to listen to their park memories – and we learnt that parks mean many different things to many different people.
Some told us that a park was nothing without an ice cream van, some told us that they used the park to seek some alone time, and some talked about how our parks help to prevent social isolation. Others recalled fond memories of a child’s first steps whilst others stressed the importance of parks to our mental health.
The end product is a whirl of different sounds, voices and moments, a textural piece ebbing and flowing with the same mix of energy and calm experienced in a park.
Mayfield is about Freedom. A place to liberate ambition. The park will be the embodiment of this spirit. And so is the film. This is not a definite, clear shiny vision of a park that others would showcase. This is an authentic and compelling burst of energy from spirited and inspired people creating a park for Manchester to be proud of.
U+I Development Director for Mayfield, James Heather, said: “People’s responses to the questions about parks and open spaces are a timely reminder to us as developers of public spaces, that people make places and it is how they respond that brings a place to life”
Music, Creative Director, Adam Rix; said; “U+I and the Mayfield Partnership like to listen to as many different people as possible before they start work on site, so it was fascinating to take to the streets and parks of Manchester and find out why people valued parks and to hear their park memories. The end result is an emotive film that fills you with the joys, the nostalgia, the sights and the sounds of parks, but also makes you think very hard about the important and varied role they play in our communities.”